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Are you getting a return from your $1 investments?
IT investments should be held to the same standards for financial returns as other investments, whether they be in brand-building, product development or infrastructure building . In fact, IT development often has characteristics of all three of these other types of investments. That's why analyzing interactive investments can be complicated -- one project can affect many different functional areas and business units.
We believe the best approach to calculating Return on Investment (ROI) is to start by identifying the benefits - both for cost savings as well as revenue growth:
- Each benefit should be explained in terms of how it will be achieved and then categorized into either "direct" or "indirect" benefits.
- A "direct" improvement can more easily be monitored and attributed to the project, while "indirect" benefits (also called "soft" dollars) are more subjective.
- Always try to identify the specific direct benefits. For example, some companies consider investing in "single-sign-on" completely indirect because the obvious savings is that many employees save time logging in to multiple systems; successful companies see that "single "sign-on" reduces direct help desk support costs for employees looking for passwords.
Interactive projects typically have many components or features, so you not only need to develop an ROI for a project overall, but features should be similarly prioritized in order to develop the right roadmap and roll-out plan. Through this process, you can identify how specific features and services will be used by employees or customers. This is critical to understand how technology will integrate with your work processes and workflows, which is an important component to documenting real savings or improvements.
In our experience, we've found that calculating the ROI upfront is critical to the success of interactive investments — it keeps everyone focused on the right customer and business objectives.
Real Results eCallserve's unique Business Solutions deliver many benefits to your company, including:
- Increased Profitability: multi-channel environment with back-office integration, making it easier for customers to do business with you
- Improved Technology ROI: consistent technology platform that is easier and less expensive to maintain, scalable to grow with your changing needs and extensible to integrate with other systems
- Best-of-Breed Technology Solutions: our experience leads you to proven tools and solutions that maximize existing infrastructure and applications and minimize need for custom development
- Brand Enhancement: extending your brand value online, as well as customer relationships by leveraging new technologies and channels
- Accurate Performance Measurement: measurement and performance plans, to accurately gauge where you are and how your business integrated process are doing
Every dollar you invest on us we will deliver value of $ 10 and ROI of $ 19 in 180 days time. Tell us your specific requirement we will deliver ROI spread sheet and prototype.
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